Ideas about creativity and brainstorming, what I call Brain Balm: a massage for your message. Today, hear an overview about nine approaches to generating new ideas, and in the episodes that follow I will spend a minute going into more detail about each of these nine.
This episode introduce the nine flavors of Brain Balm, a massage for your message.
Do you like what you hear? Let me know at DaveAron05@gmail.com or my LinkedIn page, www.linkedin.com/in/davidaron. Thank you.
It Chose Me! Mentorvention Minute 001 Brain Balm Introduction
Hello! I’m Dave Aron, marketing professor, and Welcome to your sixty second marketing mentoring intervention: your Mentorvention Minute
Today I’m going to begin sharing some thoughts about creativity and brainstorming, what I call Brain Balm: a massage for your message. This is the first in a series in which I will talk about nine approaches to generating new ideas, and each day I will spend a minute going into more detail about each of these nine.
To make things more clear, I have divided the nine approaches into three categories: practical, aspirational, and silly.
The three practical approaches to generating ideas are called Heal the Pain, The Toothbrush Test, and Just Dig Deeper.
The three aspirational approaches are called Stand on the Shoulders of Giants, What Would Midas Do, and The Blank of Blank
And finally the three silly approaches to generating ideas are called It’s Opposite Day, Neapolitan, and Let’s Go Crazy.
Tomorrow, more details about how you can use your ideas to Heal the Pain.